With experiential marketing
https://www.globenewswire.com/news-release/2025/04/01/3053200/0/en/Interactive-Entertainment-Group-Inc-Ranks-No-101-on-the-2025-Inc-Regionals-Northeast-List-Marking-Its-Third-Appearance.html
With experiential marketing, companies make use of technology like AR and also virtual reality to produce engaging expertises that captivate audiences