Why relationships beat feature lists: the "affinity moment" that changed Meridian AI's deal sourcing

https://sergionyxy407.tearosediner.net/implement-a-practical-microsoft-crm-for-mid-market-private-equity-a-90-day-playbook

I used to think the fastest path to winning a deal was a long list of features. Then a short line from Doug Parker - that you win deals through affinity - forced me to rethink everything about how Meridian AI finds opportunities