Why are canned RTD cocktails like espresso martinis showing up right next to...

https://www.4shared.com/office/38Z1JlPlku/pdf-65296-83058.html

Why are canned RTD cocktails like espresso martinis showing up right next to craft beer? It’s all about convenience and vibe. Picture grabbing a cold vodka soda for your backyard BBQ—no mixing skills needed