Why 73% of Sustainability Claims Fail — and How Brands Can Fix That

https://varimail.com/articles/how-one-visit-to-a-taylor-farms-plant-rewrote-what-i-thought-about-pre-washed-salad-waste/

Why brands lose trust when sustainability is treated like a slogan Industry data suggests health-conscious millennials and Gen X shoppers who read labels, care about origin, and will pay more for brands aligned with their values reject 73%