When negative news lingers online, you have two choices: suppression or...

https://wiki-wire.win/index.php/The_Reality_of_Negative_Press:_What_to_Do_When_Headlines_Cost_You_Customers

When negative news lingers online, you have two choices: suppression or removal. Suppression just pushes the headline down the search rankings, but it stays live and accessible if someone digs deep enough