Waiting for an app to load is now a dealbreaker. Users demand fast loading and...

https://magic-wiki.win/index.php/The_Digital_Funeral:_Why_Users_Are_Deleting_Your_Entertainment_App

Waiting for an app to load is now a dealbreaker. Users demand fast loading and deep personalization because our time is limited. When you combine that speed with seamless mobile payments, you remove the friction that kills engagement