Traditional rank tracking is dead. With EU AI Overviews causing a 30% drop in...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Traditional rank tracking is dead. With EU AI Overviews causing a 30% drop in organic click-through rates, chasing blue links is a losing game. We are moving toward AI visibility tracking because search is increasingly zero-click