The campaign’s communication says it is meant for all people, including those who are not Christians, to explore Jesus

https://www.stlpr.org/sports/2023-02-10/he-gets-us-a-kansas-campaign-spent-20-million-on-super-bowl-ads-to-rebrand-jesus-christ

The campaign’s communication says it is meant for all people, including those who are not Christians, to explore Jesus.