Stop calling your livestream a hybrid event. A camera on a stage misses the...

https://businesscloud.co.uk/news/the-hybrid-events-boom-how-smart-event-companies-are-capitalising-on-a-9-billion-opportunity/

Stop calling your livestream a hybrid event. A camera on a stage misses the point entirely. If you want a slice of the $9 billion market opportunity, you must build intentional digital journeys that extend far beyond your event dates