Set shared goals with your Google Ads agency before campaigns start. Make sure...

https://scarlettsuniquedigest.yousher.com/how-do-i-share-seasonal-trends-with-my-ppc-agency

Set shared goals with your Google Ads agency before campaigns start. Make sure tracking works before you spend, and agree on what counts as a good lead. Review lead quality together, then test one change at a time so you can see what improves results.