Scaling into Europe usually feels like a game of whack-a-mole with hreflang...

https://tysonrgbk069.iamarrows.com/the-seo-collision-course-what-happens-when-canonical-tags-conflict-with-hreflang

Scaling into Europe usually feels like a game of whack-a-mole with hreflang errors killing your site’s visibility. If your cross-border traffic is tanking because Google can’t tell your German site from your French one, it’s time to fix the architecture