Rank tracking is now a vanity metric. With AI Overviews driving a 30% CTR drop...

https://telegra.ph/What-Founders-Need-to-Ask-When-Hiring-an-SEO-Agency-for-the-AI-Search-Era-05-04

Rank tracking is now a vanity metric. With AI Overviews driving a 30% CTR drop in Europe, we’re seeing a major rise in zero-click behavior. You cannot optimize for blue links that users no longer see