Rank tracking is an outdated vanity metric. In Europe, we’re seeing a 30% drop...

https://www.bookmarking-maze.win/rank-tracking-is-broken-in-europe-ai-overviews-have-slashed-organic-clicks-by

Rank tracking is an outdated vanity metric. In Europe, we’re seeing a 30% drop in organic CTR as AI Overviews fuel a massive rise in zero-click searches. Relying on stale monthly reports is a recipe for failure