Rank tracking is a vanity metric that ignores modern search reality. With AI...

https://mighty-wiki.win/index.php/How_Do_I_Evaluate_an_Agency_That_Claims_They_Track_%E2%80%98All_Major_Language_Models%E2%80%99%3F

Rank tracking is a vanity metric that ignores modern search reality. With AI Overviews, we are seeing a 30% drop in organic CTR across European markets. We need to stop chasing positions and start tracking visibility in LLMs