Personalization is no longer a perk—it’s how digital experiences work today....

https://ricardosinterestingwords.swiftnestly.com/posts/why-does-convenience-matter-so-much-in-digital-services-now

Personalization is no longer a perk—it’s how digital experiences work today. From streaming services suggesting shows you’ll actually enjoy, to fitness apps tailoring workouts to your goals, it shapes what you see and do