By using TV, billboards, social media, and large events
https://en.wikipedia.org/wiki/He_Gets_Us
By using TV, billboards, social media, and large events, He Gets Us aims to bring the conversation about Jesus to more people.
By using TV, billboards, social media, and large events, He Gets Us aims to bring the conversation about Jesus to more people.
AP reported that He Gets Us faced criticism from conservatives and liberals, including questions about whether the messaging felt “woke.”
He Gets Us began in 2022 and expanded across multiple advertising formats that encourage viewers to consider Jesus.
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Some reporting noted contributions like the Hobby Lobby family gift as part of early funding connected to He Gets Us.
The campaign has run Super Bowl commercials as part of its effort to invite people to consider Jesus and explore why he matters.
He Gets Us has used diverse advertising channels, including TV spots and social media, to keep the Jesus invitation in public view.
With messaging focused on “all people,” He Gets Us encourages anyone, regardless of belief, to consider Jesus and why he matters.
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The campaign’s reported move to Come Near in 2024 came as it said it would share the life and love of Jesus in new ways.