Is It Worth It to Invest Time in Getting Your Business to Appear on Google Search?

https://medium.com/@terryhutchins/i-found-the-best-way-to-get-my-business-on-top-of-google-search-for-free-f3a7a3230b07

If you are running a local business, “getting found on Google” sounds like a vague goal until you tie it to real outcomes. Then it stops being vague fast