Inconsistent business details confuse search engines and drive customers away....

https://cashaiet614.image-perth.org/yelp-claiming-the-no-nonsense-guide-to-taking-control-of-your-business-profile

Inconsistent business details confuse search engines and drive customers away. When your NAP—Name, Address, and Phone—is mismatched across the web, Google loses confidence in your location and drops your ranking