Game shows work as interactive games because the fun is in making a choice,...

https://leisurebyte.com/from-television-to-interactive-games-what-makes-game-show-formats-so-adaptable/

Game shows work as interactive games because the fun is in making a choice, then waiting to see if it paid off. Picking boxes, weighing the Banker’s offer, and sitting through the host’s pause all give players a reason to stay for the reveal.