Conversational search now breathes new life into old, buried negative content....

https://seo.edu.rs/blog/financial-advisor-reputation-how-to-handle-outdated-forum-posts-in-the-age-of-ai-10949

Conversational search now breathes new life into old, buried negative content. Because AI answers pull directly from deep web archives, a seven-year-old hit piece can suddenly resurface in a ChatGPT summary. You cannot just bury these links anymore