Canned RTD cocktails like vodka sodas are popping up right next to craft beers...

https://wiki-aero.win/index.php/Why_Do_People_Say_Variety_Is_Reshaping_Drinking_Habits%3F

Canned RTD cocktails like vodka sodas are popping up right next to craft beers in stores — and it’s no accident. These ready-to-drink options make tailgates and backyard BBQs a breeze by offering quality cocktails without the fuss of mixing