Branded search provides a low-cost testing ground for new creative before rolling out to expensive generic terms.

https://www.facebook.com/truenorthsocial/posts/pfbid02b4oTyXzG7yfZNvm5bsxesxwASEiqx9kepNfDJak8Z9oKWXqNdP3E1KwMmEp8ZvfUl

Branded search provides a low-cost testing ground for new creative before rolling out to expensive generic terms.